Appraising the Role of Afrimation (AfricanAnimation) in Promoting Africa’s Rich Cultural Heritage in a Digital Age

Joseph Izang Azi Rochester Institute of Technology (RIT), Rochester, New York & Department of Industrial Design, Ahmadu Bello University, Zaria, Nigeria 

Abstract 

In spite of its longstanding history, Africa’s animation industry’s impact on its socio-eco-cultural development has been very inconsequential to say the least. This article discusses six (6) contemporary ‘indigenous’ Afrimation projects that have potential of being highly innovative in the digital technology arena, as a medium for promoting the African Renaissance agenda. These projects include: Kabongo; Tinga Tinga Tales; Zambezia; The Lion of Judah; Magic Cellar and Interactive Child Learning Aid Project (i-CLAP) Model. The paper also highlights key issues in the relevant to the development of African animation like the design techniques, business models and partnership strategies and the implication of this new digital technology trends on Africa’s development and future. 

Keywords: 

Globalization, ICT, Culture, Local Content, Afrimation, Business Strategy  

More Details : http://airccse.org/journal/ijcga/papers/2212ijcga03.pdf