Prospects and Challenges of the Animation Industry in Bangladesh

Md. Bharul Islam1 , Abu Kalam Shamsuddin1 and Moshiur Rahman Choudhury2 1Department of Multimedia Technology and Creative Arts, Daffodil International University, Dhaka-1207, Bangladesh  2Chief Executive Officer, Dreamer Donkey Private Limited, Dhaka, Bangladesh 


ABSTRACT 

Many developing countries are successfully developing their animation industries which are already contributed to their economic growth. It is noted that these countries have the potentials to become hubs for working international quality animation products due to low labor cost. For the purpose of reviewing the prospects of these industries, in Bangladesh, the researchers visited some selected animation studios in the capital city. Data was collected from 16 animation and multimedia studios using direct interviews, telephone conversations, and website visits etc. The main purpose of this study is to find out the prospects and challenges of animation industries in Bangladesh. 

KEYWORDS 

Animation, Advertisement, Bangladesh, Film industries, Marketing



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